The expectations and behavioral patterns of customers have shifted. Almost all of your guests have a smartphone or tablet with them. The amount of time spent on smartphone apps is skyrocketing. People can stay connected everywhere and at any time, thanks to carriers making it easy to use devices across borders.
Those in the hotel industry, like those in so many other businesses, are seeing a plethora of opportunities as a result of these developments. Embracing mobile hotel guest app technology may help hotels and resorts financially and operationally as well as improve the client experience.
Let’s take a look into how we can improve the hotel guest app experience
Mobile Self Service
Guests expect exceptional service; it’s been a mainstay in the hotel business for decades. However, mobile is shifting people’s perceptions of what defines good service. Customers want to have a say in how they engage with hotel employees and services. Many individuals, for example, would rather check in on their phones than wait in line at the front desk.
For visitors who prefer this form of connection, hotel guest apps can support a self-service paradigm. The following are some scenarios in which customers can utilize a hotel guest app to do self-service:
- Reservations for dinner at resort restaurants
- Booking massages, spa appointments, etc.
- Room Service
- Check-in and Check out
- Notifications on Promotions and offers
- Concierge services
It’s not about removing away with face-to-face interactions with personnel; many guests prefer dealing with humans over machines. People, on the other hand, are increasingly preferring the self-service approach. It has infiltrated almost every business, especially hospitality and other customer-service-oriented companies.
From a consumer and operational perspective, this strategy might be useful. Guests may order services, make bookings, and personalize their hotel stay with only a few clicks of a button. This has the added benefit of reducing operational bottlenecks, decreasing wait times, improving customer service, and reducing employee burdens.
Accomplish More with Less
Hotel employee productivity can be improved by using mobile hotel guest apps that provide self-service options and collect client data. There may be fewer direct connection points with employees for customers who wish to use their gadgets to personalize and manage their hotel experience, which means more manpower may be allocated to other operational areas. Furthermore, many services that presently require personnel to execute activities manually, such as booking reservations and valet requests, may be managed through the mobile hotel guest app.
Loyalty programs can help you get more business.
A loyalty program is one of the most useful features that can be incorporated into a mobile hotel guest app. They aid in the development of brand evangelists, upselling, and repeat business. Hotels may offer contextually relevant messages to their visitors based on profiles, behavior, purchase history, and even geography via push notifications. Special offers, promotions, discounts, and other incentives might be used to entice consumers to make further purchases, utilize specialized services, or otherwise interact with you. Loyalty programs can be used before and after a guest’s stay, and they can be used before and after the guest’s stay.
Your visitors are always on the move. Make it simple for visitors to ask inquiries and request services like cleaning or room service by just sending a text message, whether they are out touring, sunbathing by the pool, or simply relaxing in their room. Live chat with your customers with live translations breaking free the language barrier.
Promotions & Specials
Sending hotel specials via push notifications is a wonderful method to attract customers to visit your onsite restaurant or bar instead of going elsewhere, whether the guest is presently staying at your hotel or you’re trying to convince them to come back. The same thing may be done to entice guests to return for another stay.
Consumers have come to expect the type of self-service, simplified experience provided by mobile technologies. Hospitality, like many other businesses, is evolving to make these experiences more accessible and improve service offerings. Hoteliers may use mobile hotel guest apps to improve the client experience, improve hotel operations, and increase repeat business.
Improve your hotel guest app with Servr. Avail free demo and increase your guest experience by up to 75% now. Servr allows your guests to check in and check out contactless. We also offer other features like live translation chat in up to 13 languages and many more to ease their stay while increasing your revenue.