The hospitality sector has recently prioritised the need for contactless technology in hotels, resorts, and casinos. And hotels all over the world are rushing to implement cutting-edge contactless technology to empower their staff and provide smooth and exceptional guest experiences. So, what exactly is contactless technology and how can it improve guest experience? Without wasting your time let’s get started with the basics.
What is contactless technology?
Technology advancements and the digitization of the hotel sector have made contactless guest experiences possible.
You may connect with your guests and give them all the services and information they require to stay at your hotel thanks to contactless technology. You can communicate with your guests without coming face to face by using contactless technologies.
Why is contactless technology relevant?
Without a question, the COVID-19 pandemic has had a significant impact on the hotel sector. The pre-COVID-19 levels of hotel demand might not be reached until 2023, according to a McKinsey analysis.
However, as visitors trickle in, they try to avoid interacting with hotel workers in order to be safe. The way hotels provide access to everything for visitors during their stay has been impacted by the requirement to maintain safe distances. This means that contactless technology has an impact on services like check-ins, upgrades, add-ons, and check-outs that require little interaction with hotel workers. According to surveys, contactless experiences help hotel guests feel at home. In fact, 26% of consumers say they want digital room keys and 35% anticipate contactless payments.
A new traveller category has also emerged over the previous ten years. In order to personalise their travel experiences, millennial travellers prefer using their mobile devices to look up information on the destinations they are visiting.
Contactless technology benefits to hotels:
Because of the changes in the hospitality sector, technological advancements are being adopted more quickly than in previous decades. Hotels are investing quickly in contactless technology to retain customers, compete with rival resorts, and provide memorable stays.
Support of management operations
Managers may easily maintain control over the visitor experiences they provide because to the connectivity of contactless technology. In the past, a single manager would coordinate the activity of many departments to make sure that guests had a better experience. However, with the introduction of contactless technology, managers are making use of technology to provide automatic responses and obtain operational support from algorithms. When combined with data, contactless technology like the digital concierge enables managers to keep an eye on what’s occurring throughout their properties without having to physically be there.
Facilitates staff in daily tasks
Contactless technology relieves your team of repetitive, mundane, and occasionally tiresome jobs. Think about allowing visitors to reserve a restaurant or get towels at the press of a button without interacting with your ground crew.
Staff can operate more efficiently thanks to contactless technology because it eliminates tedious tasks. As a result, hotel staff members have more time to develop meaningful human connections with visitors that encourage them to stay again.
Contactless technologies are a great method for hotels to increase their revenue because they are discrete and personable. Digital concierges, for instance, can result in additional revenues of up to $25,890! They accomplish this by making timely and personal offers, such as emailing on-site guests about extended stay specials and late checkouts right before check-out.
Contactless technology also enables the sending of precise, targeted communications depending on reward schemes, loyalty levels, or other unique designations.
Real-time analytics and insights
Any technology solution that allows for data analysis has many advantages. It can be challenging to grasp the overall picture when several departments are functioning in parallel and on various work shifts. Data analytics can be useful here.
You may discover more about the preferences of your visitors by using an analysis tool to process the data from your contactless technology. Imagine being aware that more people favour wine in the winter than whiskey in the fall. You can take proactive action with real-time analytics. Inquiries concerning poolside service, for instance, may signal a potential increase in demand, which you may address by adding more employees to the area to help.